ABSTRACT
In a capitalist world that’s so much about excess, it’s about time for companies to chart a different path that’s about human enlightenment. Any organisational structure getting too big loses the sense of the individual and its needs. It’s time to recalibrate that focus because the ultimate goal of business is to serve. Personalised data can ultimately lead to better informed decisions, potentially overruling emotions and intuition and nudging consumers towards their ideal way of living, be that staying healthy and motivated through a tech device like Fitbit or offering children the most nutritious food. Traditionally, organisations have looked at creating higher societal value as a corporate social responsibility, but with rising sustainability challenges facing these organisations, there’s been a move away from risk management to chasing new business opportunities. The corporate model has to be reinvented to better serve people rather than short-term profit.
