chapter  9
15 Pages

Insights from what you say online

WithBarrie Gunter

In the online world we are all given multiple opportunities to create speech and writing across different settings and about anything we care to speak about. The rapid expansion of online social networking has resulted in a huge growth in the production of speech by ordinary people. The difference is that while old-fashioned “offline” speech is private and fleeting, online speech goes on the record and might be seen by hundreds, thousands or even millions of others. Big claims have been made by some commercial providers of online language analysis services that they could know more about a person than they know about themselves. The web content measures lack the sophistication of computational linguistics measures to reveal distinctive online personality “fingerprints”. Research into text messages has confirmed that personality and language are linked. Language features were able to differentiate personality characteristics of authors in both English and Arabic.