ABSTRACT
American trade paperbacks and mass market paperbacks are sold in export in many of the same ways as are other kinds of American books. But as might be expected, the mass market books present some interesting wrinkles of their own, although there is nothing overseas comparable to the independent wholesaler network that exists in the US and Canada. The export marketing situation for US mass market paperbacks may be on the verge of some considerable change. Differences of opinion exist, within the industry and even within individual firms, about the shape that such change may be expected to take. For mass market paperbacks, as for almost all other types of American books, export represents a small part of total sales. An Association of American Publishers survey found that in 1974, export markets, not including Canada, accounted for 4.5 percent of mass market paperback publishers' receipts and 5.4 percent of units sold.
