ABSTRACT
Extension's primary method of documenting the nature of its clientele has been through an internal reporting system called the Extension Management Information System (EMIS). EMIS provides information to both state and federal governments on who is served by Extension. Extension has become a multifaceted public service agency, which serves most segments of the general public on issues concerning agriculture, home economics, 4-H youth programs, and community development. Extension's historical mandate has been to serve the public outside the land-grant colleges with special concern for agriculture and rural families. The national survey reports a greater number of urban clientele; however, Extension continues to serve a greater proportion of rural and farm residents. Extension's heavy reliance on printed materials may be a factor discouraging participation by individuals with a low-level of educational achievement. And, in terms of content, the community development program seems to have greater appeal to minority groups than do the other program areas.
