ABSTRACT

This chapter summarizes research on maximizing response into an input model, using quantitative analysis of the published survey-methodology literature. As methodologists endeavoured to stay abreast of the mounting volume of experimental case studies in maximizing response, review articles such as those by C. Scott, L. Kanuk and C. Berenson and A. S. Linsky appeared. W. J. Goudy's bibliography covered a wider literature than D. R. Potter et al., including studies on response effects as well as response maximization. Captive populations such as students-in-class were excluded since the concern centred on voluntary survey response. Fieldwork details proved far less complete in the sample from the periodical index, in which emphasis generally was on substantive topic, than in the methodology literature sample. The crucial variable, response rate, was coded to include noncontact, along with outright refusal. It has often been mentioned in the methodology literature that refusal and noncontact derive from variant causes, and ideally analysis should reflect that duality.