ABSTRACT
The concept of culture introduces creative and innovative ideas and concepts within the traditional, noncultural, industries, where designers are seen as artists. Notorious designers represent creative pathways that balance media and commercial success; they manage to stabilize their career without compromising neither the business dimension, nor the creative aspects. The interview grids were structured around the professional experiences of the designers and their brand, if applicable, in addition to the themes of creativity and innovation, reputation management, and roles of various participants. The Janus Paradox illustrates the necessity for a balance between these two aspects, which seem to be opposed to each other, but are essential in order to succeed. Furthermore, designers develop skills as designer-consultants, and some collaborate with manufacturers or wholesalers from other sectors in order to secure complementary visibility and profit from their fashion collections.
