ABSTRACT
This chapter presents two versions: the first version centred on the notion of stages and psychic distance, and the second version focused more on the importance for a company of relying on different networks to detect market differences without capitalising solely on experiential knowledge. It discusses the use of networks and the context characteristics of the Moroccan company studied. The rise in trade and internationalisation of markets is opening up new opportunities for companies. The opening up of countries and changes in trade routes are changing the role of small- and medium-sized enterprises (SMEs) and their operating methods. In the absence of data developed on the internationalisation process for SMEs in economies in transition, people have chosen an exploratory method centred on a Moroccan SME. The development of research on the internationalisation of SMEs highlights new contingency factors related to the diversity of the countries of these companies and their economic and cultural situation.
