ABSTRACT
This chapter discusses the different cognitive ergonomic issues in design. It starts with the human senses and how they are important for design. Then other issues such as human characteristics and how to map them onto the product are discussed. The phenomenon of information processing and the importance of each stage in design are discussed. The designer can apply the principles of cognitive ergonomics at all stages of information processing to facilitate it. The other attributes such as, the mental model, stereotype, and compatibility issues in design of product, space, and communication are discussed. The biggest challenge to designers today is global variance: products are designed in one country but used in a different country. Thus, it is essential to map the cognitive ergonomic attributes of the target users while designing the same in a different location of the world. This would ensure that the design is humane for the target users and hence they would get the maximum benefit from it.
