ABSTRACT
Monetisation as a business solution is an inherent feature of digital business models. The goal of monetisation is to design a financial solution that, consistent with the concept of the adopted business model, ensures the creation of financial value from the idea underlying the assumptions of the digital business model. The monetisation of value sales in the context of the functionality of the designed digital business models must not conflict with the social and economic expectations of their customers/users. An appropriate payment formula, including micropayments, which is suitable to the given market situation and correctly segmented recipients of the value created by the business model, is responsible for the success or failure of the business venture. In business practice, there are numerous monetisation solutions. The trick is to adopt such a solution that will be accepted by customers/users and that – thanks to the adequate value provided as part of the business model – will be accepted on the market and will result in the increased rather than decreased volume of users of a given digital platform. The purpose of Chapter 4 is to identify and interpret various monetisation formulas that are relevant to the specificity of the digital economy. The chapter also includes the issues of designing and controlling monetisation processes in the life cycle of digital business models.
