ABSTRACT
The modern, global, digital nature of business goes to confirm how many interesting solutions work in practice. Many companies which use digital business models have achieved spectacular economic success by becoming leaders in their business segments. These solutions provide evidence that designing business activity in the area of the digital economy can provide an opportunity to create solutions with high economic and social potential. Concepts such as the Sharing Economy, the Circular Economy, and Big Data are a special field for the use of digital business models. They all allow for the search for interesting business and cognitive and scientific solutions, based on which contemporary management trends can be observed. The purpose of Chapter 5 is to indicate the attributes of companies operating practically in the global economy based on the original canvas of the description of digital business models. The attributes prove that digital business can create economic value and provide highly interesting functionalities that improve quality of life, have a positive impact on the natural environment and generate positive social effects.
