ABSTRACT
It is not easy to achieve spectacular success in the global digital economy. It requires many sacrifices, in particular determination and a high level of creativity of managers and employees. An example of such global success, which is worth presenting as a case study, is CD Projekt, the producer of world-renowned computer games, and in particular “The Witcher”, which is currently considered one of the most popular fantasy computer games in the world. The company’s financial success is based on an excellent product, a well-thought-out sales strategy and the high quality of designed solutions. The purpose of Chapter 6 is to describe the success of a computer game producer, which has led to above-average market capitalisation and the sale of millions of products worldwide in this difficult market. The choice of this case study aims to indicate the potential currently represented by key players on the market of companies operating in the digital economy.
