ABSTRACT
The dynamic development of the digital economy results in the constant emergence of new concepts that revolutionise modern business. Digitalisation covers a growing range of activities of companies and individual users, and both of these areas must form mutual synthetic relationships. The implementation of the assumed goal of the work confirmed that the design of digital business models is based on other assumptions than the design of traditional business solutions. The prevailing factor in the case of digital business models is relationship networks, which bond all related elements together. As regards methodological and utilitarian goals, the configuration of factors which describe digital business models was presented and strategic recommendations for the development of digital business models in terms of their monetisation were developed. The complexity of digital business model issues prompts researchers, business analysts, and managers to seek knowledge from many areas of science and practice.
