ABSTRACT
A customer relationship management allows us to collect customer data, including the history of customer interactions, when discussions were had over the phone, at the sales or service point, on the web or by email, and much more invaluable information to allow our customer-facing employees to create a rock-star customer experience. Businesses want to surprise their customers so much that they are willing to surpass their expectations and needs. A good customer experience must reduce or eliminate anxiety altogether. To begin, map the customer journey and identify the main obstacles and hassles our customers may experience. To develop highly personalized and relevant content, it is important to know a little, or as much, about each customer. Some customer-friendly banks offer a reminder service that notifies the clients by email of the due date of a future payment and the minimum amount to be paid.
