ABSTRACT

The entertainment lighting industry is actually rather small compared to many other industries. A great way to promote the readers and their work is through social media. Many different and ever-changing platforms allow them to engage with others around the globe. A good strategy for promotion through social media can certainly boost awareness of their work with others in our field. Moreover, it can be a resource for them to share original content and interact with fellow lighting enthusiasts. When specifically thinking about social media self-promotion and the entertainment lighting field, there are certain procedures that should be followed. Within the entertainment lighting business there are several media companies that produce magazines, blogs, websites, podcasts, and other sources of industry news.