ABSTRACT
There had to be a section on quality simply because there had to be a Q in an A to Z of arts management. Artists want the chance to be at their most creative when they work so that they can produce art of quality that is valued by their peers and the audience. Artistic Directors want a quality relationship that involves trust, effective communications, respect and a shared passion for the company’s mission. They want to partner with someone who is thoughtful and cares about quality in all aspects of the organisation. Boards are expected to provide quality governance so that organisations remain financially resilient, enabling the ongoing creation and sharing of art into a distant future. Stakeholders want a quality relationship that includes honesty and transparency and a meeting of minds over objectives and outcomes.
