ABSTRACT
While Party secretaries in Cuba are expected to be policy executors, they do so with a sense of submissive adulation that is very uncharacteristic of Cuban people toward political leaders. Adding to the state of uncertainty which cadres in general may feel, Castro suggested that the way out of inefficiency, indolence, and corruption was to use the media to increase pressure throughout political, administrative, and work levels. Among the measures that are being implemented without delay is the moral stimulation of workers. Along with increased discipline, socialist emulation in the form of political work appears to be an important aspect of Castro’s new policy. The term “cultural revolution” in Cuba means the application of political and social pressure on significant sectors of the population with the intent of eradicating behavior which counters revolutionary goals, thus forcing those sectors to conform to Castro’s pronouncements.
