ABSTRACT
The discussion of youth culture started in 1955/1956. Already one year before the first “hooligan riots,” indications increased that public youth federations, youth workers, and youth researchers were becoming interested in the cultural existence of young people. An important feature of the postwar-generation is that it was the first one to establish a commercial youth culture. This experience distinguishes it not only from preceding youth generations, which did not have the frame of industrialized culture, but also from following generations, which could already relate to traditions of culture consumption. Austrian fascination for American food and cars, nylon stockings and cigarettes, vending machines and supermarkets, to mention but a few things, is demonstrated in many newspapers and magazines of the period, regardless whether they were published by conservative women’s organizations or socialist trade unions. In the mid-1950s the media film, broadcasting and, television gained special importance.
