ABSTRACT
Working-class people saw the video as a form of home cinema — the living-room again — and soon Britain had one of the highest percentages of video-rental shops among all developed countries. In the early Sixties slightly battered cars began to appear on council estates and in the streets of older working-class districts. About that time the cry first went up that the working classes were becoming ‘embourgeoisified’. The object had been translated into the attitude. Since some working-class people had cars they must be moving into the lower-middle or middle class with all that implied in changed styles of life. 'Tastiness’, that premier requirement in working-class food, is the clue. The new fast takeaway foods differ from the old chiefly in their wider class-spread; after all, they came from America. McDonald’s is the linear descendant of fish and chips.
