chapter  16
24 Pages

Sporting Events and Mega-Events

ByGeorge Foster, Norm O’Reilly, Antonio Dávila

The pinnacle of sports is the event itself. Whether it is a match, a race or a sequence of events that configure into larger mega-event such as the Olympic and Paralympic Games or Commonwealth Games, sports become “real” when the actual event takes place and competition occurs. Stand-alone event with global interest that location shifts each cycleEvent with global interest that is part of a broader leagueNational or regional eventAmateur eventsEvent run at an existing facility/facilities. Decision rights relating to events are often distributed among different parties. Event rights-holders typically decide early on who will be running the event. This decision can be structured in multiple ways. The planning and managing of an event requires the effective coordination of a complex web of people for it to be become successful reality.