chapter  17
28 Pages

Ticket Pricing and Venue-Related Revenue Streams

ByGeorge Foster, Norm O’Reilly, Antonio Dávila

Developments in sports ticket pricing are part of the more general topic of pricing in industries with perishable inventories such as airlines and hotels. Here, there is a timing aspect such that an unused seat or an unused hotel room on a given day cannot be inventoried and transferred for use on another day. Sporting executives making key pricing decisions typically have one or several of the following objectives guiding their decisions. These objectives can conflict with each other, so that often decisions will involve some weighting of two or more of these objectives. There are multiple benefits to a club or event from having multiple sellouts or near-sellouts at their venue. Games and events played before venues with sparse crowds generate little atmosphere for those playing on the field as well as those in the stands.