chapter  21
33 Pages

Networks and Sport Content

ByGeorge Foster, Norm O’Reilly, Antonio Dávila

This chapter examines key areas of decisions at National sport networks (NSNs) and regional sport networks (RSNs). NSNs and RSNs provide much of the live sports content that is delivered to consumers around the world. As consumption of sports expands to broader and more diverse outlets, the major companies in the television landscape in the United States have broadened their footprint to extend well beyond the delivery of content via television. In the United States, there are more than a thousand regional broadcast stations. Many national broadcast networks have regional stations that are either owned by or affiliated with the national network. The bundled approach is characterized by the distributor packaging multiple channels and offering the package to a consumer as a single product for a single price.