chapter  2
25 Pages

The World of Sports and Its Business Ecosystem

ByGeorge Foster, Norm O’Reilly, Antonio Dávila

This chapter examines the global business ecosystem for the diverse sports platforms that underlie and ideally promote the many benefits that the world of sports brings to society. It highlights areas where tensions exist between the goals or actions of key stakeholders in the sports world and other parts of society. Many sports have a club/team as well as an individual participant aspect. The engine of fan engagement for many sporting leagues are the individual teams in those leagues. At the professional sports level, much of the media attention focuses on players, coaches (managers) and general managers. Many sporting activities are associated with organized events, including some global mega sport events that can attract television audiences of hundreds of millions.