ABSTRACT

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.

The book aims to help learners:

  • Use authentic workplace materials to solve problems using English
  • Understand how language can be used as a lingua franca effectively when communicating
  • Understand how intertextuality between shared spoken and written texts drives communication
  • Improve communicative performance in spoken and written texts
  • Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised

This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

chapter |31 pages

Introduction

chapter Unit 2|22 pages

Opportunity knocks for CommunicAsian

chapter Unit 3|30 pages

Building a business response

chapter Unit 4|26 pages

Winning the bid

chapter Unit 5|33 pages

Building the team

chapter Unit 6|19 pages

Planning the project

People, process and technology

chapter Unit 7|20 pages

Working on the project

The big ideas

chapter Unit 8|23 pages

Problems, problems, problems

chapter Unit 9|19 pages

Solution and resolution

chapter Unit 10|18 pages

Declare success

Project product launch and leadership