ABSTRACT
This chapter describes the different issues to consider in strategically defining the basis for a project – and, in doing so, setting out a vision for what is to be achieved. It explores ideas for the scope of the work that is needed to support the Strategic Brief. The intention of including this stage in the Plan of Work is to help give a structure to some of the processes that need to be carried out to ensure that an initial idea or problem can become a vision, that all key strategic questions are identified and defined so as to best ensure that any subsequent project is appropriate, understood by the client and of greatest value. The Strategic Brief describes the project once fully grown and matured, and the fruit it will bear: the vision supported and evidenced by the option appraisal and Business Case.
