ABSTRACT
This chapter describes why Briefing has such a big impact on Project Outcomes, and identifies the work that needs to be done and the issues that need to be considered as well as who should be involved. It also relates this stage to the Plan of Work task bars Procurement, Planning and Programme. A project vision and Strategic Brief developed as part of Stage 0 will need to be turned into clear Project Objectives and Project Outcomes during Stage 1 – and, hence, are of critical importance for effective delivery. Stage 1 is a great opportunity to take initial Project Objectives, identified at Stage 0, and to shape, refine and develop them to form the basis of the Initial Project Brief. The initial brief is the result of a series of tasks that lead to knowing more about the proposals, site, client and project requirements. The Briefing undertaken at Stage 1 is about progressing the client’s detailed Briefing requirements.
