ABSTRACT
This chapter considers some of the high-level concepts that frame the lead designer role, including intuition and iteration, collaborating and coordinating, and interfaces and interdependencies. It examines how technological changes are driving innovation and increasing the complexity of these challenges, which are unique to the lead designer role. Iterative design is a design methodology undertaken using a cyclic process of prototyping, testing, analysing and refining a product or process. Coordinating a design is about making sure that the work of everyone in the design team is aligned and in accordance with the requirements of the client’s brief. Cooperation is when a team shares information; however, no implicit shared purpose or goals are set, resulting in group members working primarily in pursuit of their individual goals and specifically those required by their contract. Teamwork takes cooperation up a notch and occurs when there is a shared purpose.
