ABSTRACT
Cast is the dominant topic when the sales agent, distributor or anyone talks about the commercial viability of a film. And with the plethora of films coming out, cast is set to take a bigger and bigger role. Edward has a lot of company in thinking that casting a name actor in our film is just wishful thinking. The attitude that it’s not legitimately doable is the first challenge of getting someone in our film that brings value to the production. Moneyball is Michael Lewis’ 2003 book on how Billy Bean of the Oakland A’s – one of the poorest baseball franchises in the league – bucked all the traditions of recruiting baseball players to build teams that consistently outperformed teams with much larger budgets. The theory is that there are inefficiencies in the baseball salary market.
