Press – the gift that keeps on giving
With review aggregators gaining in popularity, the press you gain for your film can persist, easily accessible on the internet for years or decades. It’s a permanent record of the quality of your work. It carries the weight of unbiased, expert opinion and, if you have more than ten reviews that more or less agree with each other, social proof that validates your film. Buyers and consumers will check your press before deciding to spend money on your movie.