ABSTRACT
Commercial is not the opposite of good. Do not internalize belief systems that undermine our career. All the elements that make a film good can make it watchable and enjoyable. There is no law saying that a commercial success needs to be empty of artistic value. Thinking of festivals as the vehicle and not the destination is the key. Dan Myrick of The Blair Witch Project noted that well before it opened at Sundance, the movie had huge buzz and a great social media following already. A lesser director might not pay as much attention to superficial aspects of their film like the poster, trailer or press quotes but this is what buyers use to decide whether to buy our film. Technology is way ahead of what our buyers understands. Budgets also need to come down because revenues have come down.
