ABSTRACT
When the American Library Association’s Reference and Adult Services Division adopted “Information Services for Information Consumers: Guidelines for Providers” in June of 1990, it set the positive tone that reference work can and should have throughout the decade and beyond. Efforts by corporations to promote end-user online services, consumer-oriented CD-ROMs, arid the like constitute an attempt to recreate the library. These attempts are, however, inherently flawed in that, unlike the library, they do not marshal the wide variety of information resources – print, online, CD-ROM, audio-visual, etc. – that libraries routinely make available. “Information Services for Information Consumers: Guidelines for Providers” challenges information providers (i.e., libraries and reference librarians) to take full advantage of new information and communications technology to make not only the services marketed to end users useful to library patrons, but to realize more fully the potential of the rich resources already concentrated in libraries. The guidelines offer reference librarians and library administrators 10and governing boards a vision of a comprehensive information service centered in and delivered by the library to the members of the community it is intended to serve. They also challenge reference librarians, library administrators, and governing boards to make that vision a reality. This will require creativity, entail some risks, and depend for its success upon the quality of the resources allocated to the task. The most important variable will be the quality of the front-line reference librarians and their commitment to that vision and the spirit of the guidelines.
