ABSTRACT
Any philosophic explanation of Quality is going to be both false and true precisely because it is a philosophic explanation. The process of philosophic explanation is an analytic process, a process of breaking something down into subjects and predicates. In fact, that was the challenge for philosophy and psychology to discover the distinct laws of mental functioning. With the computer metaphor, the focus of psychology was on the logic of the software framed independently from any constraints of the hardware. The important implication of the G. Lakoff and M. Johnson hypothesis is that the ‘logic’ of cognition is not based on disembodied mathematical constructs such as probability, but rather in the systems of metaphors that guide the sensemaking processes. Enduring metaphors are ones that capture the ‘deep structure’ of the situations to which they are applied.
