ABSTRACT

Complex specialist language and numerical data, described as Statistics and Technical Jargon, can act as persuasive triggers. Darwin-skeptic jargon is affiliated with one of the following four broad areas: i. the Biological Sciences; ii. Earth and Atmospheric Sciences; iii. Mathematics, Physics, and Astronomy; and, iv. Theology. This chapter also touches upon Social Consensus, which includes attempts to convince audiences that a significant number of people endorse a marketed product or an advertised opinion. It is revealed how antievolutionist spokespeople employ numerical data to reinforce the contention that populations across the globe support Darwin-skeptic premises. Through this discourse a message attribute known as Two-Sided Persuasion is also covered. Additionally, the chapter unveils persistent antievolutionist claims that not only are a majority of citizens doubtful of evolution, but a burgeoning community of underdog Darwin-skeptic scientists are apparently rising up around the world today. Importantly, the chapter further relates how statistics and jargon act persuasively as indicators of technical authority in an area, which can augment the perceived credibility of a messenger.