ABSTRACT
This chapter looks at how consumption patterns among audiences feeds back into the way news is produced and distributed; and the effect that audience expectations of news accessed on smartphone has on its format and delivery. It considers the balance news organisations strive to achieve between commercialism and social value, informing the population while at the same time generating revenue. The term snacking or grazing is often used disparagingly while on the other, scholars have also lauded the convenience that comes with this method of viewing the news and see it as just one constituent part of a varied news repertoire. Parents tell children that snacking will spoil their appetite and leave them without the energy they will need for the day. A counter-narrative to the ‘limited diet’ framing of news snacking is ‘incidental’ or ‘accidental’ news exposure.
