ABSTRACT
Himalayan or Mountain Tourism in Nepal, since its early beginnings in 1951, has impeded socially, geographically, educationally, due to inadequate, poor marketing and promotion methods and styles, despite the apparent potential for tourism. With developments in technology over the last few decades, and the growing number of young educated tourism entrepreneurs being familiar with the social media use, have been promoting their individual markets, trekking companies and tours using these new methods. In general, there is a wide gap in international market approaches between Kathmandu trekking companies and village tourism operators in the use of social media. For the equitable distribution of tourism to have its effect economically, rural or village tourism (Home-stay operators) need proper training and need to understand its use and importance in attracting clients. The social media tools strategy should be developed solid framework scope, which can become the productive focal point for generating a healthy economy. The Social Media Pyramid (SMP) model is proposed as a model for use not only in the Tamang Heritage Trail (THT), Rasuwa district, Nepal, to realize how an area can make use of social media strategies for their destination promotion and development. This SMP model can connect with local to national to international travel associates and give a total promotion of their particular tourism destination to the world. In this model approach, every such unit can 82connect with each of the individual tourism operators or professionals. Such many units can connect as a neural-network for sustainable tourism destinations enabling peace, security, and communication. Nepali Rural mountain tourism operators can adopt this model for sustainable mountain tourism in this, a dynamic tourism market.
