ABSTRACT
There are considerable evidences that innovative technologies are adopted in films. Propelled by such adoption, films support a special interest tourism type named as film tourism. This tourism type is rather well acquainted by the tourists getting benefitted from the recent entertainment industry and easier travel access. In film tourism, entertainment in its core embraces innovative technology adoption as the basic focus. This research assumes that films are such form bringing new perceptions among the viewers and thus the research searches for feature analysis of innovative technology adoption discourse in film tourism studies. However, a persistent knowledge gap is explored in this regard. To contribute to this gap, empirical instances are aligned with conceptual arguments. Bangladesh as an emerging film tourism destination is presented as a case where face-to-face interviews and personal observation remain the major data collection procedures. Logical arguments rely on these data to sustenance the basic assumption of a relatively new research paradigm for film tourism. The research shows that innovative technologies are adopted in the film industry where Bangladesh is not a yonder of this trend. Virtual environments are created in films summoning tourists to interact with the places or objects as seen in films to promote film tourism. This research determines innovative technology adoption as rather a discourse for film tourism and make calls to researchers to contribute to this relatively new research paradigm.
