ABSTRACT
Simon Sinek described in Start With Why that to achieve exceptional things and to inspire others to do the same, the reader must understand their why. Their why is a belief, a cause, or a purpose that drives what them do. Understanding their why helps them find and live their passion. When they live their passion, it will permeate into all that they do as a change agent. It will help focus their efforts by keeping them grounded in what they believe in. Gary Keller and Jay Papasan discuss a similar notion in The One Thing. They provide a direct approach on how one can focus their efforts to find their passion that leads to their purpose. They describe a process for understanding how to effectively focus their priorities and efforts on the one thing that will bring about the greatest returns professionally and personally.
