ABSTRACT
This chapter has its origins in the SAHWA Project, and specifically the study of the entrepreneurial behaviours of young people in urban and rural environments in Morocco. Using a mixed methodological approach based on a youth survey combined with ethnographic fieldwork, we are trying to understand the strategies undertaken by young Moroccans to turn their “marginalised” positions in society into entrepreneurial ventures. In doing so, we question what entrepreneurship means for young people in Morocco and how they forge and use entrepreneurial strategies to live and survive. Both the survey and the three case studies detailed in our chapter illustrate that even if young Moroccans are able to launch and develop their businesses, whether agricultural, cultural or commercial, they remain extremely vulnerable.
