ABSTRACT
The informational grounding that Orienting establishes for first time website visitors is critical, whether they be healthcare provider novices or experienced patients. It allows them to adjudicate the provider organization as a resource in addressing their personal health needs and interests. The type of information an individual seeks in educating themselves on a health topic of course varies by the specific issue. That said, the type of Enlightening health content provider organizations place on their website arguably partitions into three categories: care environment, clinical environment and experiential environment. Concerns surrounding one’s personal health can move a patient to seek reassurances from formal health institutions that their personal health needs and interests are not only shared by others but also a course of action exists to remedy their concerns. One way for individuals to satisfy their need for validation is to educate themselves on relevant health matters.
