ABSTRACT
A common myth about voiceover is that performers' must have a great voice to be successful. The majority of advertising and promotional copy is written for a single voice actor who will deliver the entire message. In some cases there might be a separate tag line which may or may not be voiced by a different performer. The target audience of a single-voice script can usually be determined pretty easily; however, sometimes it can be a challenge to define the character speaking. The trend in single-voice delivery is toward having a conversation with another person. The chapter focuses on commercials and public service announcements that must be performed within a specific time. Of course, poorly written scripts crammed with information, statistics and irrelevant details are common, and there are those claiming to be voice talent who are little more than “announcers” reading from their script.
