ABSTRACT
Writers of long-form narration are often inexperienced or tend to write copy for the eye. Some companies believe that assigning the copy writing duties for a marketing script will give their new-hire a better perspective on the business. Corporate copy can be full of statistics, complex names or phrases and terminology specific to an industry. Two rapidly growing genres of long-form narration are in the areas of medical narration and eLearning. On the other hand, eLearning, documentaries and some other forms of narration are usually well-written and serve a somewhat different purpose. One of the greatest rewards in Medical Narration is repeat business. While most corporate narration is intended for sales and marketing, eLearning is designed for training and education, and documentaries are for entertainment and education. The complexity of a corporate script will vary greatly depending on the intended purpose, the content, the length, and the budget for the project.
