ABSTRACT
Getting voiceover work is a numbers game: The more voice performers hustle, the more contacts they will make. There are many good books on marketing and advertising from which voice performers can gain a tremendous amount of information. Television stations often use voiceover for all sorts of projects, many of which are never aired. The production department handles most audio and video production and will occasionally book voice talent. The voiceover marketplace is truly International in scope, even it voice performers are working from a home studio in the middle of Montana. A considerable amount of voiceover work is in the form of advertising as radio and television commercials. The advertising industry is generally in a constant state of flux simply because its job is to reach today's customers in a way that will motivate them to buy the current "hot item."
