ABSTRACT
Since part of an agent’s job is to handle fee negotiations, this chapter addresses setting fees and negotiating techniques for independent voice talent who do not have agent representation. Voice performers' primary job as a voice actor is to deliver an effective and believable performance. An often-overlooked consideration when setting fees is the investment of time and money in getting started in the business of voiceover. An hourly fee for studio time is standard practice for virtually every recording studio—and, since performers own their own studio, it only makes good business sense for performers to use a similar pricing structure. Every booking is a separate business arrangement with unique time constraints, performance requirements, and payment terms, among other specifications. Major radio and TV stations and some larger companies will not accept or sign a performer’s deal memo or contract. These, and other reputable businesses, often have their own procedures for paying talent.
