ABSTRACT
This chapter illustrates the manner in which the pages of Motor Sport magazine testify to an evolving intangible engagement with material British motorcars and motoring events that takes for granted, or normalizes, how these artifacts have accrued their iconic national status, sometimes over a very long period of time. It is broken into three different sections, each illustrating a unique historical pathway through which three different British car manufacturers, Bentley, Jaguar, and Aston Martin, became icons of “Britishness.” During the Second World War, Bentley reappeared as a bearer of national pride in the pages of Motor Sport. At the very beginning of 1944, a piece titled “Great British Achievements” appeared in the magazine, to remind its readers of their much-needed patriotism and of their role in echoing the heroic deeds of “the Bentley Boys.”.
