ABSTRACT

This chapter utilizes three key stakeholders: the corporation under similar conditions, consumers and regulators. The risk assessment covers in particular a scrutiny test of the knowledge K to identify potential surprises. The event of Funding Loss would be deemed as high risk, with its relatively small probability and weak background knowledge. The event of Reputation loss is initially classified as moderate high risk, as the consequences are considered rather small, but, as the judgments are based on weak knowledge, further analysis is conducted. The ethical/cultural concerns also point to several consumer-related concerns, as discussed by H. Hermansson and S. O. Hansson. Because many drivers were not fully aware of their own risk exposure, their risk exposure was decided by the corporation. A successful risk management requires that enterprise risk is highlighted, i.e. risk where the consequences are related to the principal objectives or overall performance judged important for the organization.