ABSTRACT
Hospitality exists in all cultures but there are many definitions of it and it is a difficult concept to translate. In Japan, they adopt foreign words as in the case of the word ‘hospitality’, which was borrowed from the English language and is pronounced by the Japanese as ‘hosupitariti’. Moving away from reluctance, hospitality can be contractual, when staff feels they are providing a service because they are being paid to do so and need to fulfil a legal contract. Further along the scale is hospitality for religious purposes, and at the opposite end to reluctance is cultural reasons, which is the best form and companies ought to move in this direction to acquire hospitality excellence. Hospitality quality can be developed through four interdependent aspects: home, educational institutions, business and society. Asia’s strong cultural and social values have been moulded by the regions’ religions, ethics, history and philosophies and have been seamlessly incorporated into Asian hospitality.
