ABSTRACT
Peace Journalism (PJ) was conceptualised out of the need to correct the negative consequences associated with traditional journalism. Traditional journalism practices, rather than encourage peace, are more likely to foster violent conflict because they often do not present society with alternatives that encourage peace. A classic example of traditional journalism is the 1990s American invasion of Iraq, which was a war fought on two battlefields—the media and Iraq, with the former accused of partly instigating the latter. One of PJ fiercest critics, David Loyn describes the model as “at best meaningless, and at worst a uniquely unhelpful and misleading prescription for journalism in general, and broadcast journalism in particular.” A major criticism of PJ is that it inhibits journalists from practising fair and objective reporting. According to A. McGoldrick, most journalists have ignored the rudimentary requirements of reportage which is providing the public with the what, when, where, why, and how of societal issues.
