ABSTRACT
Tourism plays a significant role in the economies of many African countries. However, the presence of terrorism has threatened the public image of many countries and, consequently, their ability to attract tourists. This has cut tourism revenue and weighed down overall economic performance in affected countries. This chapter explores key tourism recovery strategies adopted by two African countries affected by terrorism, namely Tunisia and Egypt. It identifies the implementation of extra security, audience strategies such as changing the target markets, message strategies such as acknowledging the negative image and delivering a counter-message, and relaxed visa requirements as the main recovery strategies. The chapter also provides practical guidelines for other terrorism-prone destinations both within and outside Africa.
