ABSTRACT
A business needs to address its corporate social responsibility obligations well enough to avoid bad publicity while simultaneously avoiding alienating and damaging their workforce to the extent that they go online about it in numbers. It’s increasingly difficult to survive as a business with a bad reputation, especially when vicious rather than virtuous circles kick in. A 2016 CIPD study suggests that stress and mental health costs UK business around £35 billion a year. The Harvard Business Review describes successful wellbeing programmes as being aligned with overall company identity and goals, having engaged leadership, being comprehensive in scope and quality, and easily accessible in terms of access and cost. Companies on the Harvard Business Review ‘Best Places to Work’ list outperformed the market average by 115%. In the US especially, generous health insurance is a key attraction for employees, and the premiums the company pays, based largely of course on payouts, are a significant percentage figure.
