ABSTRACT
Product innovation is an eternal theme for enterprises. Enterprises can grasp the market condition correctly if they can grasp laws and methods of product innovation. The product extension creative idea generating method is to study the rules and methods of generating creative product ideas on the basis of the possibility and orderliness of formalized researches, extensions and transformations on customers' needs, products and their functions, etc., so as to generate new product ideas in batches, develop new product development software and predict the appearance of new products.
