ABSTRACT
This chapter discusses the new role of the chief executive officer (CEO) in value orchestration and explores the parallels between the CEO and the orchestra conductor. It examines the changes in mindset, leadership thinking, and culture required for digital health, connected care, and population health management. The Maestro serves as a guide to the orchestra, even before it plays its first note, by choosing the works to be performed, making adjustments, working out an interpretation, and relaying the vision to the musicians. Orchestration will require the CEO to view the enterprise and the community as a series of interconnected parts. Vision and a forward-looking perspective have long been the CEO’s responsibility. Some CEOs launch innovation labs or venture units, while others explore digital successes in adjacent sectors or other industries with their teams. Other CEOs focus on improving the digital literacy of board members, executive team members, and employees, and others embrace a decidedly different future vision.
